5 Ways to Give Your Resume a Makeover

This is from an article just published by CareerBuilder.com and MSN.

(We were among the resume experts from around the U.S. who were interviewed.)

Fashion and what’s in style change over time—and so should your résumé. What may have been a trendy way to format five or 10 years ago could now be considered outdated. And with technology changing how jobs are found and applied for, being current is more crucial to your job search than ever. Whether you’re just putting together your résumé or feel like your job search is in a rut, take the time to update your résumé’s look with these five tips.

Swap out-dated categories for modern information

Résumés used to serve as a very different form of introduction than today. While hiring managers used to wonder who you were and what you were looking for, as well as if anybody could vouch for you, today’s hiring process is much more streamlined. “Today, like the understanding of the unspoken objective, everyone knows that a job candidate will provide references when and if they advance to the next stage of the hiring
process,” says Karen Southall Watts, business coach, consultant and author.

Instead, find a way to use your résumé’s valuable space more wisely. “The top third of your résumé is prime real estate and should not be home to something as obvious and outdated as an objective statement,” says Watts. “The reader already knows you are looking for a job like the one advertised. It’s better to put a personal branding statement or skills summary in this key area.” Below your contact information, write a short summary of your achievements, years of experience and highlight your skills.

Use the latest technology to your advantage

When designing your résumé, keep in mind both who and what will be receiving it. Bruce Blackwell, managing partner of Career Strategies Group in White Plains, NY, says, “Rule number one is to keep your design simple! Make sure it is compatible with the résumé database programs used by employers and recruiters. Called applicant tracking systems, these programs electronically ‘read’ incoming résumés, parse their keywords and slot them into a database file. Résumés with headers on the name and address lines, with bullet points in the contact area, with fancy lines and other graphic effects, often cannot be read and end up in the garbage.”

Having more than one format of your résumé is crucial to your search. Watts says, “There should be a résumé that works no matter where you need it to go: A printed paper version for traditional employers, a PDF version that can be scanned and a hyperlinked version that ties to samples of your work or your social media links.”

Skip the buzzwords and instead give specific results

Instead of describing yourself as the most hard-working, creative, talented team-player, quantify your success and include achievements in your work experience section. Michelle Proehl, president of Slate Advisers in Sunnyvale, CA, says, “Emphasize specific actions and the results achieved. For instance, saying that you ‘Identified $1M in administrative cost savings that enabled the sales team to add headcount’ is far
more powerful than ‘Conducted analysis of division financial plan and budget.’”

Abby Kohut, human resources executive, recruiter and author of “Abby’s 101 Job Search Secrets,” says, “Avoid buzzwords designed to sweeten your résumé, but don’t really hold any meaning. With more companies relying on computers to vet résumés before sending to hiring managers, it’s crucial to weave the appropriate keywords into your résumé and professional online profiles. Learn the difference between a buzzword
and a keyword, and your résumé will rise to the top on the stack.”

Give context to your experience

While you may know what your past places of employment did or believe a company name is big enough to be recognized, hiring managers may not. Jon Mazzocchi, partner and general manager in the accounting and finance search division at Winter Wyman, a recruitment firm in Waltham, MA, says it’s crucial to give context
to your past employment and what the business did. “Even if the hiring manager is familiar with your past employers, it is a good idea to point out the similarities between those companies and the one you hope to join. Similarities in size, culture, and industry definitely help.”

Give every detail a professional polish

To avoid quickly being discarded, triple-check your résumé for errors and be sure you’re presenting yourself as a professional. When it comes to getting in touch with you, Watts says it’s important to give multiple contact methods. “It’s highly unlikely that HR is going to send you a letter in the mail. Your résumé should include a phone number, an email, your social media links if you use them professionally and your website if you have one.” Laurie Morse-Dell, personal branding coach in Bismarck, ND, adds, “Make sure you have a professional email address. If your email is or could be perceived as vulgar, cutesy, juvenile or cheesy, get a new one.”

Most importantly, your résumé and all content included should recommend you as a qualified candidate for the job who exudes professionalism and capability. By taking the time to put your best résumé forward, you’re sure to create a great first impression.

A Quick Video Message From Career Strategies Group

Training and Management Development Programs

Helping your Business Grow

We offer a variety of training and management development programs for law firms, corporations, academic institutions and non-profits. Programs are available for groups and for individuals.

A selection of our programs includes:

How to generate more revenue for your law practice or business
Improving operational procedures to maximize profits
Team building in a competitive practice
Business planning to improve cash flow

For over 20 years, our team of business consultants has been helping individuals and organizations achieve more than they thought was ever possible.  Our advisors use their experience as attorneys, executives and entrepreneurs to help legal professionals, entrepreneurs and business executives create and follow their roadmap to success.

We help attorneys and business owners design and execute strategies to so that:

The Practice grows. This is about finding new clients and adding more matters from the existing client base. We teach strategies and tactics that help clients “make it rain.”

Billings turn into profits. Adding clients and billing hours doesn’t ensure a profit. We help clients run effective operations and turn top-line cash into bottom-line profits.

There is value beyond the billable hour. Sometimes attorneys and other professionals want to move beyond their practice into other pursuits. This is about turning the business into something that can be transferred or just run effectively beyond the owners’ individual efforts.

We custom design a unique roadmap for each client – focusing on the things they don’t teach you in law, business or medical school. Program elements can include:

• Strategy & Planning. We help professionals develop their strategic vision and translate that to the daily tasks that can then be implemented. This is useful to all attorneys and professionals – from new associates who need to learn how to make it rain, to more senior attorneys or entrepreneurs who are thinking about buying or selling a business.
• Marketing & Business Development. Attorneys and professionals need marketing and sales strategies tailored to their specific businesses. We use a “solutions approach” to make “good” referrals happen and increase your close rate. As a result of this program, our clients will understand (and practice) how to capture the unique aspects of their practice to secure the “right” clients.
• Client Service & Retention: The bottom line is that most professions — law, medicine, dentistry, public relations, insurance or any other field — are service businesses. We help owners turn their clients into “Fans” who will refer more matters and become one of their “Promoters.”
• Personal & Team Development: We help improve the business skills that are not taught in school but are essential to running a successful business. It is about developing the business owner and the team to work most effectively together.
• Practice Development: Even the most effective sales and marketing won’t result in a profitable practice if the “Operations” side is leaking cash. We review of your operations to identify areas for improvement and gaps that need filling. Owners gain a fresh, outsiders’ perspective and learn how to plan to make change happen.

A Personal Trainer for your Practice

Coaching is like having a personal trainer to help you reach your potential. Your coach helps you learn how to run a better practice by applying proven business principles to the unique nature of your profession.

A good coach helps clients:
Set clear and achievable business goals
Develop a simple plan to get started
Stay on–track and on-time
Unlock and apply the business skills needed to succeed.

Professional athletes use coaches and trainers to win on the field of competition. Today, more and more professionals and executives are using coaching to help them achieve their dreams.

Contact us today for a free consultation.

Career Strategies Group – Meet Our Team

BRUCE BLACKWELL

Managing Partner and CEO, has advised Board Chairmen, Directors and CEOs of publicly held
organizations on a variety of marketing and business development issues, and has discussed
First Amendment issues over dinner at the White House. He is a former publishing, motion
picture and broadcasting executive.  Early in his career, he was an award-winning editor
and nationally syndicated columnist for Gannett Newspapers. He later became Vice
President of Marketing for The People’s Choice cable TV network, and consultant for
MTV and Showtime. He then transitioned into the motion picture industry, where he
was Director of Marketing, Investor Relations and Corporate Affairs for New Line Cinema
and Director of Publicity for MGM. While a Business Analyst with Marketing Corporation
of America, Bruce consulted for companies like IBM, 3M, GE, Avon, Lorillard, and
Burger King. Subsequently, he was on the U.S. Executive Committee for BASYS, the
world’s largest broadcast automation software development firm which provided
newsroom systems for CNN, NBC, the BBC and countless others. Before founding
Career Strategies, he had been a Branch Manager and Senior Consultant for two
of the leading career development firms in the Northeast.

A noted author and lecturer on career issues, Bruce is a charter member of the Career
Management panel for the New York City Bar Association, and has been called “a leading
career expert” by the New York State Bar Association. Blackwell has presented career guidance
seminars for two annual meetings of the New York State Bar Association^, and has presented
career management seminars for the New York County Lawyers Association, the Association
of Corporate Counsel, the New Jersey Bar Association, and many others. Some of his research
into legal career areas has been published by the American Bar Association.  He also did a
presentation on Alternative Legal Careers for the National Constitution Center, whose
Scholarship Advisory Committee includes Law School Deans or Professors from Harvard,
Stanford, Yale, the University of Texas, plus both Princeton, and Brown. Blackwell’s presentation
was immediately followed by one made by U.S. Supreme Court Associate Justice Stephen Breyer.

Barbara Berger

Consultant and President of Career Wellness Partners, has more than 20 years of HR
and managerial  experience in corporate, small business and entrepreneurial organizations
and now runs a career transition practice in Pennsylvania. Barbara began her career in advertising,
then transitioned into Human Resources. As a former Hiring Manager for an HR outsourcing
company, she reviewed thousands of resumes and interviewed hundreds of candidates for
executive-level positions. She has a BA in Communications and Journalism from Shippensburg
University. Barbara earned her Certified Professional Coach and Certified Career Coach
certifications at World Coach Institute. She is a member of the National Career Development
Association, a hiring insights resource, a blogger for SAP’s Talent Connect platform,
and was a presenter at the Lehigh Valley Society of Human Resource Management
Conference in 2017 on “How to Turn Employee Career Ruts into Career Action Plans.”

Nat Caputi, Ph.D

Consultant and President of N.Caputi Associates,  has more than 30 years of career guidance
experience. His background includes recruiting, outplacement, leadership training and personal
career management. A noted author and lecturer, Dr. Caputi has authored the soon-to-be-
published work, “Job Hunting: The Game and Playbook.” In addition to his work with
Career Strategies, Dr. Caputi is a career advisor for Mullin International, a global outplacement
firm, and maintains a private career guidance practice in Pennsylvania. He has worked across a
wide range of industries, with particular experience in consumer products, the luxury and
cosmetic sectors, HR, legal, aerospace and technology. Nat holds a Ph.D. and M.A. in Human
Behavior, Psychology and Religion from Drew University, and B.A. in Psychology from
Fairleigh Dickinson. He was also in the Honors Program at the Boston College Business
School. Dr. Caputi has provided career management and leadership training programs
for Prudential.

Career Strategies Group F.A.Q.

Q: Are you recruiters?

A: I hate to give a lawyerly answer, but yes and no. We do direct recruiting for law firms and companies through our Corporate Services Group and our affiliate, New Jersey-based Perfect Match Recruiting. PMR recruits attorneys, executives and healthcare professionals. Many of our recruiting assignments come to us from our “graduates,” people who we have helped secure new positions. They will often come to us to find attorneys and executives for their organizations.

We are also part of a network of large recruiters, and work closely with recruiters that we know and trust. We are often a source of talent for these outside firms and we can help them identify good candidates.

However, please be aware that recruiters are looking for very specific types of individuals who possess specialized skills. Typically, they are seeking young lawyers from top schools or more senior professionals with portable business. Recruiters seldom, if ever, have opportunities for those who are seeking career changes. This is where our Career Services Group can help.

Q: Do you charge a fee for your services?

A: When we are serving as a recruiter, we do not ever charge an individual candidate a fee. However, if we are working with an individual client on identification of career options, resume development, resume distribution or coaching, we do charge a fee for our services. Typically, we provide professional career advisory and job search services on an hourly fee basis. We have a sliding fee scale. Our fees run from $225 to $315 per hour, depending upon the complexity of the case, the level of the candidate and their income.  We also provide package discounts. Many program packages carry an average hourly rate of a bit over $200, including discounts.

Q: What does a typical program cost?

A: There really are no “typical” programs. Some people need just an hour or two of career advice. Other people need comprehensive career assessment testing to identify viable options. Still other people only need a resume upgrade or distribution services. We are very “menu driven” and will seek to match an individual’s needs and budget with the appropriate services. On our Self-Help page, we have some services that are only a few
hundred dollars, while other cases can be as much as $7,500 or more. We have an excellent, low-cost facilitated self-help program for just under $1000, but most of our consulting programs are in the $1595 to $5500 range. Many of our clients are earning in the $95,000 – $195,000 range and find that our fees are very reasonable.

Q: Do you guarantee interviews or jobs?

A: No. Any organization that says it can guarantee someone an interview or a job is lying and is preying on the fears of its clients. We guarantee we’ll use all our knowledge, experience and resources to help you win interviews, and to secure a job offer. We bring tremendous expertise, decades of study on job search methods, and some considerable brainpower to the job search process. We can increase your odds of success and most likely shorten your search, but there are no guarantees except that we will work hard to help you.

Q: Will you work with anyone?

A: No. We are not right for everyone, and not everyone is right for us. We have strict standards about the candidates we will accept into our program. If we feel the candidate does not have the “right stuff” to be successful in a job search or re-careering, we will not accept the case.

Most attorneys know a bad case when it walks in the door. So, do we. While we cannot guarantee success, we only work with people whom we feel can be successful in our process.

Q: Why should I spend money on your services?

A: We are experts in job search and career change. Through our knowledge and resources, we may be able to shorten your job search by weeks or months. We can help you compete more effectively in the marketplace by creating compelling marketing materials and dynamic, innovative campaigns ….. Let’s do some math …..
Let’s say you are an out-of-work professional who had been earning $125,000. Every week that you are out of work you are losing $2,400 of income. Say you retain us for a mid-level program priced at $3,600. If, through our efforts, we are able to shorten your job search by a mere 1.5 weeks, you have broken even economically and you are back to work. If we can shorten your search by two months, you are ahead of the game by $15,600!

Does that make sense?

We are highly skilled in salary negotiations. It is not unusual for us to develop negotiation strategies that result in the client receiving $10,000, $15,000, $20,000 or more than the company’s original offer, an amount many times the fee we were paid.