Even if you are from a top law school and global law firm, winning in today’s marketplace takes more than just good credentials – it takes good marketing.
That lesson has become painfully clear to the many Associates and Of Counsel at Dewey LeBoeuf who have still not landed jobs following the collapse of that once-great law firm earlier this year. The powers-who-once-were at Dewey sponsored a job search seminar for their former colleagues in New York City last week. I was among a few career professionals who were asked to be panelists.
Differentiating yourself from other attorneys with similar experience, and getting past the obvious job search method of going online, hitting “apply” and praying, were the focus of my remarks at that panel. I addressed these topics, and more, during a formal presentation, and then spent several hours leading two different workshop groups and answering questions.
I shared the dais with Margarett Williams, an Assistant Dean of Touro Law School; Katie Calabrese of Paul Weiss’ HR Dept.; and Sheryl Odentz, an experienced law firm outplacement consultant. All are former attorneys who ultimately transitioned to the legal career counseling and human resource side. Each panelist brought a unique perspective to the presentation, and we all basically agreed with each other about how a proper job search should be done.
Showing potential employers why they should hire you vs. another attorney with similar experience, and being creative in your approach to job search by not relying on online postings and recruiters, are concepts that are valuable, if not critical, for all job seekers, young and old alike.
In a competitive market where the supply of qualified attorneys is greater than the demand for them – both in-house and in law firms – competing successfully requires a competitive edge, and breaking away from the clutter of the hundreds, if not thousands, of resumes that are received for jobs posted on the internet.
Even for cream-of-the-crop candidates like those from a great firm like Dewey LeBoeuf, applying the same old job search methods that everyone else is using is just not enough anymore.
I was pleased to be able to share my expertise with these young (and some not so young) attorneys, and would welcome the opportunity of doing so for you. Please feel free to give me a call so that we can talk about your career situation and how I may be able to help you.